We’ve already talked about how GIS can be helpful to many different industries, like law enforcement or firefighting. But what about businesses?
GIS is basically a huge provider of data. This demographic and market data can be extremely helpful when it comes to helping businesses to grow and extend their reach. When you know different things about different areas, like income and family status, it can help you decide if its worthwhile to promote your business to that area.
One example of a company that’s benefited from GIS? Qdoba, everyone’s favorite fast-food Mexican joint.
Qdoba is only allowed nationally to cater to a 20 mile circle around their store without charging extra. Whitewater, WI has a Qdoba–but for a while, neighboring Janesville did not. Qdoba consulted GIS technology and learned that a large number of businesses could be included to their catering services if it simply expanded its circle to 25 or 30 miles.
After reviewing the data, Qdoba easily concluded that they could reach a whole new customer base simply by expanding their circle a tad! Once they did, Qdoba was so popular in Janesville that they eventually built an entire new Qdoba franchise there. All from the power of GIS data!