Whether you love them, hate them, or (begrudgingly) identify as one of them, there is no denying that Millennials are a hot topic this election cycle. That’s because Millenials’ involvement in elections has skyrocketed, increasing nearly 5-fold in the last 16 years alone.
Out of the 14 identified swing states for the 2016 President Election, 6 rank in the top 10 for having the largest voting age population of Millennials. Esri is using GIS mapping capabilities to show how Millenial votes can make a huge difference in swing states.
In Cleveland Ohio, mapping shows that not only are there areas of high concentration of voting age Millennials, but also that these individuals are politically active and likely to vote.
The influx of Millennial voters coupled with GIS technology that allows us to see where these voters are could mean a new era of politics, where pandering to a younger crowd might prove to be more and more indicative of a winning campaign.